How To Keep Your Audience At Attention When Speaking

 

In almost all gatherings (conventions, alumni homecomings, commencement exercises, fund raising or awarding ceremonies), guest speakers are usually invited to highlight the occasion.

To make the gathering memorable, guest speakers are selected for a certain reason, some according to their popularity and accomplishments.

As much as possible, the speaker’s profession or line of achievement must be in some way related to the occasion.

Let’s say the occasion is a convention of home developers. The likely guest speaker to grace it could be a famous in the housing market, well known and respected by the city and state.

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To impart a lasting impression to the audience, a speaker must find ways to keep the attention glued to his speech.

If it so happens that you are the invited guest speaker of a gathering, the suggestions below may help to keep your audience listening instead of walking around or doing something else.

1. Speak in a clear, crisp, comprehensible voice with an enthusiastic tone. Avoid mumbling. Try not to eat the words as if there’s a gum in your mouth.

2. Your speech should be in consonance with the aim of the gathering, touching on...

      3. More speakers prepare a list of the issues they want to touch on instead of a speech            prepared and read (or memorized) word for word. A spontaneous speech aligned on the          ideas prepared or written on the list is projected more naturally.

4. Inject humor into your speech to keep the audience attentive and waiting for more. Studies reveal that, when humor is involved, audiences find the speaker interesting to listen to. But be aware not to go beyond the line of humor because this may unintentionally embarrass others or be misunderstood by them. This might raise comments that criticize your speech. Try your best to avoid criticism.

5. When you raise an issue, one of the best ways to project it is by citing instances or examples. Correlate the example and the issue clearly.

6. Suppose the gathering was organized to save an industry or boost the morale of those that will be directly and indirectly affected by it. Try your best to deliver an inspiring speech. A speech filled with positive thoughts, like projecting a bright tomorrow, can turn a depressive mood into an enthusiastic one. If you are well versed on the industry with a solution to offer to suppress its downtrend, then say it.

7. Audience participation may seem to turn your speech into a discussion, but it is one way to confirm effectiveness of what you are saying or offering.

8. Image how the industry will look like 5 or 10 years from now on a positive flight. Be specific and realistic in your projection. If hard work is called for, say so.

9. Leave a lasting, meaningful message as you wrap up your speech.

A speech that leaves the audience thinking long after the speech has been made will also leave the audience remembering the speaker for a long time.

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10 Simple Steps to Self-Motivation and Potentially More Sales

 Every day of your life you are selling yourself, nothing happens until you’re successful at doing that.

We’re all in the selling business whether we like it or not. It doesn’t matter whether you’re a lawyer or an accountant, a manager or a politician, an engineer, or a doctor.

We all spend a great deal of our time trying to persuade people to buy our product or service, accept our proposals or merely accept what we say.

Before you get better at persuading or influencing other people – you need to get better at self-motivation and selling yourself.

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Here are 10 simple steps to self-motivation:

#1 – You must believe in the product

Selling yourself is pretty much like selling anything. Firstly, you need to believe in what you’re selling. That means believing in “you.” It’s about lots of positive self-talk and the right attitude.

The first thing people notice about you is your attitude. If you’re like most people then you’ll suffer from lack of confidence from time to time.

It really all comes down to how you talk to yourself. The majority of people are more likely to talk to themselves negatively than positively – this is what holds them back in life.

It isn’t just about a positive attitude; it’s about the right attitude – the quality of your thinking.

Successful people have a constructive and optimistic way of looking at themselves and their work. They have an attitude of calm, confident, positive self-expectation. They feel good about themselves and believe that everything they do will lead to their inevitable success.

If you’re in a sales job or a business owner or a manager, then you need to continually work on your attitude. You need to listen to that little voice inside your head. Is it saying you’re on top, going for it and confident, or is it holding you back?

If you’re hearing – “I can’t do this or that” or “They won’t want to buy at the moment” or “We’re too expensive” then you’d better change your self-talk or change your job.

Start to believe in yourself and don’t let things that are out with your control effect your attitude.

Avoid criticizing, condemning and complaining and start spreading a little happiness.

Remember the saying of Henry Ford, founder of the Ford Motor Company – “If you believe you can do a thing, or if you believe you can’t, in either case you’re probably right.”

#2 – The packaging must grab attention

Like any other product we buy, the way the product is packaged and presented will influence the customer’s decision to buy.

Everything about you needs to look good and you must dress appropriately for the occasion. And don’t think that just because your customer dresses casually, that they expect you to dress the same way.

The style and colour of the clothes you wear, your spectacles, shoes, briefcase, watch, the pen you use, all make a statement about you.

#3 – Smile

No need to get carried away, you don’t need a big cheesy grin, just a pleasant open face that doesn’t frighten people away.

#4 – Use names

Use the customer’s name as soon as you can but don’t overdo it. Business is less formal nowadays however be careful of using first names initially. Make sure your customer knows yours and remembers it. You can do the old repeat trick - “My name is Bond, James Bond” or “My name is James, James Bond”

#5 – Watch the other person

What does their body language tell you? Are they comfortable with you or are they a bit nervous? Are they listening to you or are their eyes darting around the room? If they’re not comfortable and not listening, then there’s no point telling them something important about your business.

Far better to make some small talk and more importantly -get then to talk about themselves.

It’s best to go on the assumption that in the first few minutes of meeting someone new, they won’t take in much of what you say. They’re too busy analyzing all the visual data they’re taking in.

#6 – Listen and look like you’re listening.

Many people, particularly men, listen but don’t show that they’re listening. The other person can only go on what they see, not what’s going on inside your head. If they see a blank expression then they’ll assume you’re “out to lunch.”

The trick is to do all the active listening things such as nodding your head, the occasional “UH-HUH” and the occasional question.

#7 – Be interested.

If you want to be INTERESTING, then be INTERESTED. This really is the most important thing you can do to be successful at selling yourself.

Most people are very concerned about their self-image. If they sense that you value them, that you feel that they’re important and worth listening to, then you effectively raise their self-image. If you can help people to like themselves then they’ll LOVE, you.

Don’t fall into the trap of flattering the other person, because most people will see right through you and they won’t fall for it. Just show some genuine interest in the customer and their business and they’ll be much more receptive to what you say.

#8 – Talk positively.

Don’t say – “Isn’t it a horrible day” or “Business is pretty tough at present” or anything else that pulls the conversation down. Say things like (and only the truth) – “I like the design of this office” or “I’ve heard some good reports about your new product.”

#9 – Mirror the other person

This doesn’t mean mimicking the other person, it just means you speaking and behaving in a manner that is similar to the customer.

For example, if your customer speaks slowly or quietly, then you speak slowly or quietly. Remember people like people who are like themselves.

#10 – Warm and friendly

If you look or sound stressed or aggressive then don’t be surprised if the other person gets defensive and less than willing to co-operate.

If you look and sound warm and friendly, then you’re more likely to get a positive response.

This isn’t about being all nicey-nicey. It’s about a pleasant open face or a warm tone over the telephone.

Before we can get down to the process of selling our product, our service or our ideas then we need to be as sure as we can be – that the customer has bought us and that we have their full attention.

Learn- Goal Setting, Time Management, Self-Confidence, Organization, and Sales Success for personal and or business from the leading authority in the industry Brian Tracy: Click Here