Why Free Makes It Easy – You’ve got to
give before you get principle.
Do you know
what the most frequently used word is that people type in a search box on the
internet? Knowing what this word is and using it to its fullest extent can
literally EXPLODE your sales if you run an online business. Let me explain.
The all-important
word is FREE!!!
The word
that is used in searches on the internet more than any other is FREE. Everyone
loves something for nothing. No one wants to pay for something if they can get
it for free.
Think about
all the times you have searched for something on the internet. Weather it was
for information, a service, a product, in fact anything. Did you just type in
the description, a keyword or phrase, or did you put ‘free’ before it? If you omitted
the word free, when the search engines generated the results, I guarantee it
gave you a list of ‘related searches’ containing the keywords you used with
‘free’ in front of them.
The benefit
of giving something for free.
As an
online business, if you offer a product, service, or some information for free,
it can have great returns.
First of all,
it boosts your search engine rankings. As the word is typed into a search more
than any other, having it optimized on your website will have amazing
dividends.
Once a
customer has found you in their search results, further use of the word free
will draw them in even more. Giving them something for nothing if they visit
your site, is a big attraction. In fact, it is such a huge attraction that I
can’t emphasize how important it is.
How giving
something for free can make you money.
When
someone visits your site to claim their freebie, several things can happen.
To get
their free product, they must give you their name and email address. This is
the #1 reason for offering it to them in the first place.
It is
highly unlikely that someone will buy something on their first visit to a
website. And unless there is an excellent reason for them to return, they may
never visit again.
By having
their email address, you can contact them and remind them to revisit your site.
You can offer them ‘special offers and affiliate sales through your
correspondence emails.
It is a well-known
fact that there needs to be an average of 7 contacts (sales pitches, remind
revisits, offers etc.…) with a customer before they will actually buy something.
The reasons for this are quite lengthy and are a whole other article, so let’s
stick to the matter at hand.
By being
able to have the important contact with your customers, your chances of them
making a purchase have increased significantly.
They learn
to ‘trust you’, you become familiar to them and that is what often clinches the
deal. You gain these things from your customers and then they buy.
That’s how
you make money from giving away something for free.
The quality
of free.
The item
that you offer, whether it be a subscription to an ezine, an ebook, report or
software, MUST be of good quality.
If the
customer receives their freebie and the quality is poor, they will not come
back to your website and buy anything.
Even if you
are the best website in your niche, offering the best deals, they will never
find out, because they won’t come back.
On the
other hand, if they are impressed by their free gift, they are more than likely
to visit your website again and again. High quality, useful products are an
essential if you want the ‘freebie offer’ to work for you.
How you can
drive traffic to your website using ‘free’.
Classified
ads are a fantastic way to drive traffic to your website. The headline and
description should be centered around the infamous “what’s in it for me”. That
is offering them a freebie. This will entice them to click the link and visit
your website.
You can
post classifieds for free. Type ‘free classifieds’ into the search box and
choose from the 1000’s of results that the search engines produce. Submit your
ads often and the traffic will keep coming.
Learn- Goal Setting, Time Management, Self-Confidence,
Organization, and Sales Success for personal and or business from the leading
authority in the industry Brian Tracy. CLICK
HERE:
Other ways to drive traffic using ‘free’.
Simply use
it anywhere your ads appear. If you publish articles, reports, or eBooks, put
your offer in your resource box. If you use pay-per-click, use the offer as
your ad copy. Advertising in ezines, weather it’s your own, an affiliate or
bought advertising, again use the free offer in your resource box.
Choose
carefully.
When
deciding on what it is that you will give way, there is one piece of advice
that is vital.
Make the
free item appropriate to you audience. Whatever niche you operate it, stick
with the theme.
If you
offer an ebook on ‘how to grow a Facebook Account and your business sells Musical
Instruments, you will be heading for a problem.
No matter
how many emails you send them, their interest was Musical Instruments, not Facebook.
Why should they visit your site again? The fact is they won’t.
Be mindful
of what your own niche wants and give it to them.
In conclusion,
the more you offer freebies, the more money you will make.
It is one
of the best traffic drivers and is a straightforward concept.
Now that
you have this little golden nugget of valuable information, get to work. Plan
what you could offer, to whom, when and where.
Learn- Goal Setting, Time Management, Self-Confidence,
Organization, and Sales Success for personal and or business from the leading
authority in the industry Brian Tracy. CLICK
HERE: